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Razor: A Business In Motion

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The Razor scooter has stood the test of time. With some genius engineering and a keen eye for design, Razor transformed grandma’s scooter into the hottest thing to hit the sidewalk since concrete: The Razor Model A Scooter.

In 2000, the Model A Scooter instantly became a global phenomenon, capturing the imaginations of generations young and old. Over the past two decades, Razor has continued to build on their reputation for quality and innovation. Today, Razor is the premier electric scooter company in the world. The company has grown and innovated. In addition to the electric scooter, it has also perfected the design and engineering of the self-balancing hoverboard and go-cart.

Razor has been the worldwide leader in scooters since 2000, when they made the kick scooter a global phenomenon. Since 2000, the company has sold a whopping 34 million scooters, including 13 million electric scooters.

A Brief History of Razor

The success of the original Razor scooter fundamentally changed urban transportation. Far from being a kid’s toy, the Razor scooter became a personal favorite of adults. The scooter fulfilled the demand of people who wanted to cover short distances without having to walk, drive a car, or ride a bicycle. Most large cities are composed of neighborhoods that stretch for many blocks in different directions. The Razor scooter allowed people who lived in those neighborhoods to make short trips to the market or to meet friends or to get to and from the subway station which took them to work every day. The scooter was strong and durable so that it could handle an adult rider, but small and compact enough to ride along sidewalks and to park in tight spaces.

Since its original success in the early part of the last decade, the Razor company has branched out into micro-vehicles of various kinds. It has produced over a dozen versions of electric scooters. Some of these are manufactured for competitive use. Indeed, contests and sports that use electric scooters have become a craze in the last decade. The company sponsors some of these events; others are organized by independent groups of people.

Razor has also introduced a hoverboard that has become one of its best-selling products. Known as the world’s smartest electric hoverboard, it can be used for up to an hour without recharging.

Razor has also been a great innovator in the go-cart industry. This battery-powered mini-vehicle was once confined to amusement parks and specialized racing tracks. Employing many of the design and engineering principles that made its electric scooters so user-friendly, Razor has taken the go-cart public.

Most recently, the company launched its own dockless rental service. It has established fleets of electric scooters in select US cities including San Diego, Los Angeles, Tempe and Denver. It plans to expand into cities around the world in the coming years.

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