Below is our recent interview with Ian Parkes, CRO and Co-Founder of Stockpress:
Q: Could you provide our readers with a brief introduction to your company?
A: Stockpress is a Digital Asset Management platform, or DAM, that helps marketing, creative and content teams across organizations of all sizes, get all of their images, videos, documents and other content organized, easy to find and actually useful.
A lot of the people who come to Stockpress don’t necessarily start by saying, “We need a DAM.” They normally start with a much more familiar problem: content is spread across Google Drive, Dropbox, someone’s desktop, an old server, maybe another DAM — and finding the right file has become harder than it should be.
You end up with people constantly asking things like, “Where’s the latest logo?”, “Which version is approved?”, or “Does anyone have that photo from last year’s event?”
Stockpress gives them one centralized place for that content, with Collections, metadata, permissions, version control, sharing and increasingly AI doing a lot of the heavy lifting around finding and organizing it.
Our AI can automatically tag images and video, recognize people, extract and search text from images and documents, transcribe video and help people find content based on what’s actually in it rather than having to remember a filename.
But the important bit for us is that we’ve tried to make all of that really easy to use. You shouldn’t need a six-month implementation project or a dedicated DAM manager just to get your files organized.
Q: What makes you the best choice? How are you unique?
A: There are some very good DAM platforms out there, so I don’t think the answer is that Stockpress is the right choice for absolutely everybody. Where we’ve been deliberately different is in separating powerful software from enterprise complexity.
People often come to Stockpress having looked at larger DAM platforms and say some version of: “We like what these systems can do, but we don’t need all of this,” or “because of user licenses, we’ve found ourselves paying a lot of money for Dropbox, or Box, but not getting the functionality we need.”
They want excellent search. They want AI tagging. They want version control, permissions, integrations, secure external sharing and a way to distribute approved content. They just don’t necessarily want a lengthy sales process, consultants to implement it or a pricing model that penalizes them every time somebody else needs access.
That’s a big reason every Stockpress plan includes unlimited users. I’ve always thought per-seat pricing is particularly strange for a DAM. If you’re trying to create one trusted place for an organization’s content, surely you want the sales team, marketing team, agencies, partners and everyone else who needs that content to actually use it.
We’ve also made Stockpress very self-service. Our pricing is public, people can create a workspace themselves, and most teams can get useful content into Stockpress and start organizing it within hours rather than months.
So perhaps the simplest description is: Digital Asset Management without the complexity.
Q: Any highlights about your latest announcement?
A: Our latest announcement was really about challenging an assumption that’s been around in the DAM industry for a long time: that sophisticated Digital Asset Management inevitably has to be expensive, complicated and difficult to implement.
We call the gap between what many teams actually need and the enterprise systems they can end up buying the ‘Enterprise DAM divide’. Enterprise DAM absolutely has its place. If you’re managing incredibly complex product information, rights management, automated transformations and global distribution workflows, you may genuinely need that infrastructure.
But a lot of the marketing, creative and content teams that come to Stockpress are trying to solve something that’s much simpler.
They need everyone to know where the right content lives. They need people to be able to find it. They need control over who can see or download it. And they need an easier way of getting approved content out to the people who use it.
We think you can solve those problems with genuinely powerful technology without recreating the traditional enterprise software experience around it.
That’s really the point we’re trying to make: we cut the sales layer, not the features. And I think that’s increasingly how businesses are evaluating software generally. The question isn’t necessarily, “Which platform can technically do the most things?” It’s becoming, “Which platform gives us what we actually need and which one will our team genuinely use?”
Q: What can we expect from you in the next 6 months? What are your plans?
A: You’ll see us continue pushing on two things: making content easier for people to use, and making it increasingly usable by the tools and AI systems they work with as well.
Search is a big part of that.
One of the questions people increasingly ask us is essentially: “Why do I have to organize everything perfectly before anybody can find it?” Our view is that they shouldn’t have to.
Traditional file management has put a huge amount of responsibility on the person uploading a file — choose the right folder, use the right filename, enter the right metadata, add the right tags. AI gives us an opportunity to remove a lot of that burden. So we’ll continue improving the ways Stockpress understands the contents of images, video and documents and lets people search those libraries much more naturally.
The other side is what happens once you’ve found the content. We recently launched Content Portals, which let customers turn content already inside Stockpress into branded, shareable destinations such as brand guides, media kits, campaign pages and partner portals. The important bit is that they’re connected directly to the underlying content, so when the content changes the Portal changes too.
That idea — content moving more easily from where it’s managed to where it’s actually needed — will be a big theme for us. Ultimately, we think a DAM shouldn’t just be a place where files go to live. It should make an organization’s content ready to work — for people, teams, tools and increasingly AI. Sneak preview – our MCP serving is launching in Q.4 2026, and we are really excited about it!
Q: What is the best thing about your company that people might not know about?
A: Probably how quickly people can get up and running with Stockpress — and how much emphasis we put on making the product genuinely easy to use.
A lot of people come to us expecting Digital Asset Management to be a fairly big undertaking. They assume there’ll be a lengthy implementation, lots of training, or someone internally who has to become the resident DAM expert.
That really isn’t how we’ve built Stockpress. Most teams can start bringing content in, organizing it and sharing it within hours. And just as importantly, the wider team can usually understand how to use it without needing a manual or a training course first.
That usability matters enormously to us. A DAM only really works if people actually use it. You can build the most sophisticated system in the world, but if people still default to asking someone where a file is, or sending attachments around because the platform feels too complicated, then it hasn’t solved the problem.
One of the things we hear most often from customers is how straightforward Stockpress feels compared with what they were expecting from a DAM. That’s something Jessica, our CEO and my co-founder, has been particularly focused on from the start: making powerful functionality feel simple.
And I think that feeds directly into customer satisfaction too. People don’t necessarily want more software in their lives. They want the software they already have to remove friction.
So probably the thing people might not know is that a lot of the work that goes into Stockpress isn’t about adding more complexity. It’s about taking complexity away — helping teams get started quickly, find what they need easily and actually enjoy using the product once they’re in it.
