Listen to this articleSan Francisco based startup Iterable is developing an enterprise e-mail optimization platform designed to be simple for engineers to implement and for marketers to use (send highly personalized emails for desktop and mobile). Our recent interview below is with Sherry Chao from Iterable team:
Q: For those who have never heard of it, how would you describe Iterable?
A: Iterable is an all-in-one email platform designed to be extremely easy for engineers to implement and for marketers to use. The idea behind Iterable came from CEO Justin Zhu’s previous days on the Growth team at Twitter. He basically saw how firsthand how hard it was for marketers and non-engineers to get anything done with email without engineer help. As a result he and his team built Iterable, a next-gen email solution that can send triggered, promo and drip campaign emails and includes powerful built-in features like A/B testing, mobile previews, an email template editor and drip campaign designer. Basically, Iterable covers 110% of your email needs.
Q: What is different about Iterable?
A: Iterable is different from traditional ESP’s because it is both super powerful, yet easy to use. Email solutions tend to either be too complicated and hard to implement (e.g. ExactTarget or Responsys) or user-friendly but lacking in robustness (Mailchimp). Iterable is the best of both worlds. We boast a super intuitive user interface (think WYSIWYG and drag-and-drop editors), yet we’re powerful enough to offer advanced templating logic and to run multi-step email automation campaigns that are triggered by custom events, such as shopping cart abandonment email campaigns.
Q: Where are you based and how big your team is?
A: We’re based in San Francisco, CA. We’re a lean team of 5 but growing fast. (We’re hiring!)
Q: How would you convince the reader to start using Iterable?
A: If you’re an engineer who appreciate well-designed API’s and doesn’t want to experience a painful integration with a clunky, old-fashioned ESP, then we’re for you.
If you’re a marketer who wants to design complicated A/B tests, try out different email templates and orchestrate multi-step drip campaigns without relying on your engineers, then Iterable is for you.
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