Listen to this articleHotjar Insights is a new service that helps you understand how visitors are really using your website. Using Hotjar you can reveal true website user behavior and experiences with one central tool – giving you the big picture of how you can improve your site’s UX and conversion rates. Below is our recent interview with Dr David Darmanin, Founder and CEO of Hotjar:
Q: David tell us please what is Hotjar?
A: Hotjar is disrupting the ‘site feedback and optimization’ industry. We want to make it easy and affordable for any site owner or organization to quickly understand why their visitors are not converting / using their site – by leveraging technologies such as visitor playback, heatmaps, polls and surveys.
Services like CrazyEgg, ClickTale and Qualaroo only offer one core feature e.g. heatmaps – at a premium price. To justify this they create additional features that you really do not need. You are also charged with complex plans based on how many sites, users and page views your site has. Features are also limited based on the plan you pay for. With Hotjar Insights there are no pageview, site or user limitations – we have just one simple plan that delivers unlimited insights.
Q: What was the inspiration behind building Hotjar and who is your ideal customer?
A: The Hotjar team includes world experts in Web Marketing, UX, Conversion Rate Optimization and Platform development – in fact our founding team all have a background in design and web marketing. Hotjar is the tool we all wish we had access to in our previous projects. So our ideal customer is anyone from our team: web designers, web developers or marketers.
Q: Do you have any new features in the pipeline? What are your plans?
We have a very ambitious vision for the future – but we cannot reveal too much for now.
Q: How would you convince the reader to start using Hotjar?
A: If you want to improve your site UX and conversion rates by understanding how your visitors are REALLY using your website Hotjar is the solution you need.
